Platinum Triangle
Platinum Triangle is a luxury real estate group based in Los Angeles. The name draws from the city's most exclusive residential enclave—the “Platinum Triangle,” which comprises the prestigious neighborhoods of Beverly Hills, Bel Air, and Holmby Hills. Known for its grand estates, sky-high property values, and elite clientele, the area represents the pinnacle of West Coast luxury living.
Industry
Real Estate
Deliverables
• Brand strategy, positioning & naming
• Logo design & fonts
• Specialty business card design
• Property listing website
Services
• Brand Identity
• Art Direction
• Packaging
• Digital Media
Platinum Triangle's Case
1
Challenge
As a new entrant into the competitive luxury real estate market, Platinum Triangle needed to establish a distinctive, sophisticated identity that would resonate with high-net-worth clients while standing out in a crowded space. Their brand had to reflect refinement, exclusivity, and modernity, and carry seamlessly across both print and digital platforms.
2
Solution
We developed a refined visual identity system that reflected the prestige and elegance Platinum Triangle in Los Angeles. One of the standout elements was the creation of brushed stainless steel business cards, laser cut for a striking, tactile impression. The identity extended seamlessly into a responsive real estate listing website to showcase properties with clarity and luxury.
3
Impact
The Platinum Triangle brand launched with a unified, elevated identity that positioned them confidently in the luxury real estate space. Their unique aesthetic and thoughtful brand system immediately resonated with target clientele and provided a strong foundation for digital and offline marketing.
Metrics
3X increase in inquiries within 60 days of launching the redesigned brand and website
+55% improvement in website engagement (measured by time-on-site and property view depth)
100% positive feedback from clients on new collateral, including brushed steel business cards
24% increase in social media engagement after rollout of consistent brand visuals and iconography
