Screenshot 2024-09-22 at 11.02.44 PM.png

Atlas Ocean Voyages

Atlas Ocean Voyages is the leader in luxury expedition cruising, as the first to embark on year-round expeditions. They are the US subsidiary of Mystic Invest Holding, based in Portugal, making Atlas the first ocean cruise line to sail under the Portuguese flag. Mystic Invest Holding has more than 25 years of experience in hospitality and travel, including river cruises, tours, and attractions.

Industry

Tourism

Services

• Digital Media

• Brand Identity

• Front-end digital design
(web, e-vites, email campaigns)

• Animated holiday videos and social content

• Banner ads and performance media graphics

• Brand identity for sub-brands Zephyr Lounge & Lisboa

(naming rationale, mood boards, logos, color & fonts)

Deliverables

Atlas Ocean Voyages Case

Challenge

Atlas Ocean Voyages sought a refreshed visual identity and brand narrative to align with the launch of its new vessels, World Navigator and World Traveller. The goal was to better communicate the brand’s distinctive blend of adventure and luxury while enhancing storytelling across channels. In addition to evolving the core brand, there was also a need to develop distinct sub-brand identities for key on-board experiences.

Solution

A cohesive suite of marketing assets was developed to reflect the brand’s high-end ethos while introducing distinct sub-brand identities for key on-board experiences, including the Zephyr Lounge and Lisboa restaurant. Each sub-brand was thoughtfully crafted to align with the overarching luxury positioning while offering its own visual language and experiential personality.

Impact

The integrated campaign—anchored by the “At Last…Atlas” theme—boosted customer engagement across social and email channels and supported a successful booking season. The cohesive onboard sub-branding elevated the guest experience and supported
cross-promotional storytelling.