Pier House
Pier House is a beachside restaurant and cocktail bar in Venice Beach, featuring a variety of classic seafood dishes, East Coast-inspired seafood rolls, porch-pounding cocktails, and a raw bar with a fantastic selection of freshly shucked oysters.
Industry
Restaurant
Services
• Brand Identity
• Art Direction
• Packaging
Deliverables
• Brand positioning & attributes
• Logo design & visual identity
• Brand color palette & typography
• Menu & coaster design
• Iconography & specialty signage
The Pier House Case
1
Challenge
Pier House, originally launched as "The Pier House," offered upscale fine dining in a Bohemian-style beach neighborhood. The brand identity didn’t reflect the casual coastal energy of its Venice Beach surroundings.
2
Solution
To align the brand with its environment and target audience, the restaurant was rebranded under the simplified name Pier House. A relaxed, yet sophisticated visual identity was created, featuring a modern logotype with a floating sun emblem—an homage to the venue’s beachside location and sunset vibe.
3
Impact
The rebrand modernized the restaurant's image while increasing foot traffic and improving brand recognition within the local community, helping Pier House establish itself as a Venice Beach staple for brunch, cocktails, and nightlife.
+37% increase in foot traffic within the first 3 months of relaunch
31% improvement in social engagement after the rebrand rollout (based on likes, tags, and shares across Instagram and Yelp)
25% lift in weekend brunch reservations after menu redesign
Recognition as a Top 10 Venice Beach Restaurant by a local lifestyle publication within 6 months
Metrics
